Keeping touch with your network can be a time consuming business. Even keeping up with your pals has taken on a new dimension since we all bought into Facebook world. These days it's almost as if all that we need to do to keep connected with our network is to "like" them on your social platform of choice or send them a two line comment. All sounds somewhat superficial and given the ever changing algarithms not always effective.
So what can you do to keep in touch with your tribe and still come across as personal?
Here are two suggestions that I picked up on a podcast that I listened to last week.
When you see something that you would normally comment on or like on Facebook, Linkedin, Twitter or Instagram do not follow the crowd. Instead send them a text or dare I say it use the mobile and call them. I understand that calling someone for those milennials is heresy so maybe lets stick to a text. There is an element of personal touch which demonstrates that you have made an effort and the chances are enormous that they will actually read it. The stats on opening texts as against e mail are staggering. So get those fingers moving and ditch the "like" button and comment box.
Another suggestion to keep in touch with your network was to scroll down to the bottom of your text messages where you will see the the oldest messages in chronological order. Start by sending four texts a day to those contacts that are at the bottom of the text messages. Ask them how they are doing, how is business - just general stuff and make sure to add that there is no rush for a reply. The least this will do is demonstrate that you care and will keep you in their thoughts if they need to speak to you about anything. It's amazing how just getting back in touch with an old contact can develop into new leads. I recall the times when as a legal firm we sent out change of address forms to our clients. The amount of work that would be generated by that made the whole exercise worthwhile. The text thing is also very scaleable. Do four texts every week day and you will reach 80 contacts a month. Now surely that is worth doing?
Oh the podcast was The One Thing.